Become a Brand Ambassador

Welcome to our collection of real Australian stories, where we showcase the rich tapestry of experiences, achievements, and passions that define the Aussie spirit. From work ethics to life events, delve into narratives that capture the essence of Australia's diverse and vibrant culture.

About Fridgy

Proudly Australian owned, Fridgy is driven by innovation, ideas, hard work, and passion, all originating in Western Australia. Our mission is simpl —to share the stories of true hardworking Aussies. What sets us apart from other insulated bottles? It's our Industrial Base, crafted to meet the demands of Australia's toughest individuals. Designed to withstand harsh environments, our products also exude ruggedness and durability, reflecting their built to-last quality.

Product Spotlight

Explore our latest grip range, designed, tested, and engineered to tackle the diverse challenges faced by hardworking Australians. Renowned for their robust work ethic, Aussies find our grip range ideal for enduring scorching temperatures, navigating hardcore environments, working underground, or pulling long shifts. With Fridgy you get products that infuse industrial sophistication into your everyday life.

Product Spotlight

Explore our latest grip range, designed, tested, and engineered to tackle the diverse challenges faced by hardworking Australians. Renowned for their robust work ethic, Aussies find our grip range ideal for enduring scorching temperatures, navigating hardcore environments, working underground, or pulling long shifts. With Fridgy you get products that infuse industrial sophistication into your everyday life.

Target Audience

Our products are tailored for hardworking Australians and influential sports enthusiasts and professionals. Whether you're on the job, pushing boundaries in extreme sports, or excelling in your profession, Fridgy is here to support you every step of the way.

Our Commitment

Australians work with passion, grit, and a commitment to our future. At Fridgy, we stand with the hardest workers, consistently engineering products that cater to everyone's unique challenges. Infusing industrial sophistication into everyday life, Fridgy products are targeted towards hardworking Australians, extreme sports enthusiasts, and professionals who push boundaries and excel in their fields.

Our Commitment

Australians work with passion, grit, and a commitment to our future. At Fridgy, we stand with the hardest workers, consistently engineering products that cater to everyone's unique challenges. Infusing industrial sophistication into everyday life, Fridgy products are targeted towards hardworking Australians, extreme sports enthusiasts, and professionals who push boundaries and excel in their fields.

Australian Chronicles

Celebrating the Heart and Soul of Australia

Welcome to our collection of real Australian stories, where we showcase the rich tapestry of experiences, achievements, and passions that define the Aussie spirit. From work ethics to life events, delve into narratives that capture the essence of Australia's diverse and vibrant culture.

At Fridgy, Australian stories hold a special place in our hearts. They not only reflect the resilience and dedication of hardworking individuals but also inspire others to persevere and achieve their goals. Do you have an incredible story to share, or do you know someone who does? Nominate them below! What's in it for you when you share your story with Fridgy? You'll receive a personalised 30 minute photography session (Perth/Peel and South West based only at this stage) capturing powerful portraits of yourself with our Fridgy products. Additionally, your story will be featured on our dedicated blog and shared across our newsletters and social media platforms. Sharing stories like yours is meant to inspire others and shine a spotlight on hardworking Australians

Sharing stories like yours is meant to inspire others and shine a spotlight on hardworking Australians.

Join the Fridgy® Influencer Program

Are you someone who lives and breathes the real, rugged, and raw Australian lifestyle? Fridgy isn’t about aesthetics or curated travel feeds—it’s about backing the backbone of this country. If you’re a tradie, farmer, station hand, blue-collar worker, truckie, 4WD adventurer, FIFO crew, or someone who knows their way around tools and tough conditions—we want you.

This program is not for lifestyle influencers or holiday bloggers.
It’s for the people who clock long hours, work in the elements, and rely on gear that won’t quit.

Why Join?

By becoming a Fridgy Influencer, you’ll:
Represent a brand that values durability, functionality, and no-BS innovation
Be featured alongside a growing community of gritty, hardworking Australians
Gain access to exclusive product drops, collaborations, and rewards
Be considered for a future role as a Fridgy Ambassador—our premium partner tier

Who We're Looking For

If you're often in hi-vis or boots, covered in dust or grease, conquering the outback or getting the job done on site—this is your scene.

Fridgy is Built for You

Our products are purpose-built for Australia's hardest workers and extreme performers—those who don’t stop when conditions get tough. Whether you’re on the road, on the farm, at a mine site, or off-grid in a 4WD, Fridgy is designed to go the distance with you.

Influencers vs. Ambassadors

While influencers may have broader reach than brand ambassadors, their relationships with followers are often seen as more transactional because they promote a variety of brands.

Influencer

An influencer is someone who can shape the opinions or purchasing decisions of others due to their authority, expertise, or position within a specific niche or industry.

Influencers often collaborate with multiple brands at the same time and are not usually tied to one brand long-term.

Brands choose influencers based on their reach, audience engagement, and alignment with the brand’s ideal customer.

Influencers use their online presence—typically through social media—to share content that promotes products or services.

Their promotional work may include sponsored posts, product reviews, collaborations, or brand endorsements designed to boost visibility or drive sales.

Influencers vs. Ambassadors

While influencers may have broader reach than brand ambassadors, their relationships with followers are often seen as more transactional because they promote a variety of brands.

Brand Ambassador

An ambassador is typically a long-term representative of a brand or organisation, forming an ongoing relationship rather than one-off promotions.

Ambassadors are selected based on how well they align with the brand’s values, mission, and target audience.

They often have a deeper understanding of the brand, its products, and its overall culture.

Ambassadors promote the brand consistently over time, becoming a familiar and trusted presence associated with it.

Their involvement may include attending events, creating content, and engaging their audience to build awareness and foster brand loyalty.

Ambassadors tend to have a more authentic, personal connection with their followers and are viewed as genuine advocates for the brand.

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