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The Inspiring Journey of Lisa Webb: Leading the Way as the AFLW Fremantle Football Coach

Playing Career Highlights

Lisa Webb's journey in the AFLW began when she was drafted by Fremantle with their first pick, the second overall, in the 2017 AFL Women's rookie draft. Making an impressive debut, she quickly established herself as one of Fremantle's key players in their 13-point victory over Collingwood at Optus Stadium in Round 2 of the 2018 season. Lisa played six games that season, showcasing her talent and dedication on the field. She retired at the end of 2018, wrapping up her playing career to focus on new challenges.


Transition to Coaching


In 2019, Lisa took on a new role as the opposition and strategy coach for the Fremantle AFLW team. Her strategic acumen and deep understanding of the game made her an invaluable asset. She remained an assistant coach until June 2022 when she relocated to Melbourne for family reasons. There, she continued to shine as the Western Bulldogs AFLW midfield coach for their seventh season.


February 2023 marked a significant milestone in Lisa’s career as she was appointed the senior coach of the Fremantle AFLW team on a three-year contract. Her leadership and coaching skills were soon evident as she led the team through the 2023 season, achieving a balanced record of three wins and four losses by Round 7.

Lisa Webb's background

Lisa's passion for athletics was nurtured from a young age in a hardworking family environment. Her father, who was also her coach, was her biggest inspiration, pushing her to excel while ensuring that fun remained a key element of her training. Growing up around football, she often filled in for her brothers' team, where her running capabilities stood out as her greatest strength.


Her debut in the AFLW at the age of 33 was a proud moment, reflecting her “no excuses” attitude and the belief that if anyone else could achieve something, so could she. Balancing her roles as a teacher, professional athlete, and mother, Lisa has demonstrated remarkable resilience and discipline, qualities that have defined her career and personal life.


Breaking barriers: Lisa Webb's journey to becoming the first female coach in the AFLW

Despite playing only one season due to the demands of motherhood, Lisa's dedication and hard work seamlessly transitioned her into a coaching role. The club recognised her commitment and the potential for her to excel as a coach. Known for her all-in approach, Lisa's leadership has been instrumental in developing a women's program that has paved the way for many players to be drafted into the AFLW.


Lisa's motivation to coach stems from the supportive and dynamic environment at the club, and the opportunity to work with a driven group of young women. Her strong relationships with players are a testament to her effective coaching style and the importance she places on connection and communication.


During her coaching tenure, even while pregnant, Lisa has demonstrated a keen strategic mind, contributing to the team’s tactical success both on and off the field. She is proud of her efforts and dedication, both as a player and a coach, emphasising that talent alone is not enough; discipline and accountability are key to success.


Lisa Webb's contribution to women's empowerment in sports

Lisa Webb's impact on women's empowerment in sports extends far beyond her role as a coach; it embodies a larger movement towards gender equality, diversity, and inclusion in the sporting world. Through her journey and groundbreaking achievements, Lisa has become a symbol of hope and inspiration for women aspiring to pursue careers in coaching and leadership roles in football. Her advocacy for women's empowerment and her dedication to fostering a more equitable and inclusive sporting environment have catalysed positive change and opened doors for future generations of female coaches.



Lessons and inspiration from Lisa Webb's journey

Lisa Webb's journey is a testament to the power of perseverance, resilience, and passion in overcoming obstacles and achieving success. Her story serves as a source of inspiration for individuals facing challenges and barriers in their own lives, reminding us that with dedication, determination, and a strong sense of purpose, anything is possible. Lisa's commitment to her goals and her willingness to defy conventions and push boundaries offer valuable lessons for aspiring coaches, players, and leaders seeking to make their mark in the sporting world.


One of the key lessons from Lisa's journey is the importance of staying true to oneself and believing in one's abilities, even in the face of adversity. Lisa's refusal to be defined by societal expectations or limitations showcases the power of self-belief and confidence in driving personal and professional growth. By embracing her unique strengths and talents, Lisa was able to carve out a niche for herself in a competitive industry and inspire others to do the same.



Lisa Webb's legacy and the future of female coaches

Lisa Webb's journey is a reminder that with passion, determination, and the right opportunities, anything is possible. Her story serves as a beacon of hope for individuals striving to overcome obstacles and make a difference in the world of sports. As we look to the future, let us draw inspiration from Lisa's resilience, courage, and commitment to excellence, and continue to push the boundaries of what is possible and beyond. Lisa Webb's legacy will endure as a shining example of the transformative power of leadership, empowerment, and perseverance in shaping a brighter future for Women in football.


Wrapping Up: Celebrating Lisa Webb

Lisa Webb and Ange Stanett embody the hard-working and resilient spirit that Fridgy stands for. It has been a privilege to share Lisa's inspiring journey and introduce them to our Fridgy products, including our new purple colour. As a token of our appreciation, Fridgy is delighted to contribute custom-etched purple grip bottles for the women's team and coaches. We look forward to seeing them in action and supporting their incredible journey.

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